Dream11, India’s leading fantasy sports platform, has been making significant moves in the industry. It became the lead sponsor for the Indian cricket team and expanded into mobile gaming with the launch of Dream Cricket 2024. The company also strengthened its brand through partnerships with the Punjab Kings in IPL 2024 and the NBA/WNBA in India. However, Dream11 faced financial challenges when insolvency proceedings were initiated but later stayed by the NCLAT. Despite this, the platform continues to engage fans with creative ad campaigns featuring top cricketers like Virat Kohli and Rohit Sharma. Dream11 remains a dominant force in fantasy sports, navigating challenges while expanding its reach.
Expanding Horizons: Dream11’s Foray into Mobile Gaming
In October 2023, Dream Sports, the parent company of Dream11, launched its first mobile game, “Dream Cricket 2024,” through Dream Game Studios. This free-to-play cricket game offers realistic gameplay, 3D graphics, and features renowned cricketers like Suryakumar Yadav and Chris Gayle. The game prescead a World Cup mode, allowing players to participate as one of the ten international teams, enhancing user engagement during major cricket events.
Strengthening Brand Presence: Sponsorships and Partnerships
Dream11 has also bolstered its brand presence through various sponsorships. In March 2024, the platform became the title partner for the Punjab Kings in the Indian Premier League (IPL) 2024 season, with its logo prominently displayed on the team’s jerseys. Additionally, Dream11 renewed its partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) in India, allowing fans to engage in NBA and WNBA-themed fantasy games.
Navigating Financial Challenges: Insolvency Proceedings and Resolutions
Despite its growth, Dream11 faced financial challenges. In November 2024, the National Company Law Tribunal (NCLT) admitted an insolvency resolution plea against Sporta Technologies, the owner of Dream11, due to a fault of approximately ₹7.61 crore. However, the National Company Law Appellate Tribunal (NCLAT) later stayed this order, providing relief to the company and allowing it to continue operations without disruption.
Engaging Fans: Creative Advertising Campaigns
To connect with fans, Dream11 has launched creative advertising campaigns featuring great cricketers.
In February 2025, ahead of the ICC Champions Trophy, the platform released an advertisement starring Virat Kohli, Rohit
Sharma, Rishabh Pant, and KL Rahul. This campaign aimed to build excitement and engage the cricket community ahead of
the tournament.
In summary, Dream11 continues to solidify its position in the sports industry through strategic
sponsorships, expansion into mobile gaming, and engaging marketing initiatives, all while navigating financial challenges
to maintain its growth trajectory.